Free Smart Meter Marketing and Campaign Training
Media Trust, the UK’s leading communications charity, is offering free marketing and campaign training courses in partnership with Smart Energy GB in Communities.
With over 21 years’ experience in this space, Media Trust have extensive expertise in the marketing and communication sector working with high profile clients such as Facebook, BBC and The Guardian. They are passionate about supporting charities and community groups through training, films and media matching to maximise on their communications potential.
EAS is really excited to be able to offer this fantastic opportunity to partners in the Smart Energy GB in Communities programme.
Face-to-face smart meter training
A free one-day marketing and campaign training course will equip you with the skills and confidence to communicate about smart meters effectively and understand the steps that are necessary to planning a successful smart meter communications plan.
The training will provide delegates with a foundation in marketing skills including:
- how to set communications aims and objectives for your smart meter project/work
- identifying and targeting audiences with smart meter messaging that engages them
- writing a press release and pitching it to journalists
- how to use social media to reach your audience
- building a marketing and communications plan for your smart meter activity.
After the workshop you will be provided with a training guide to take away and use to develop your smart meter campaign but also to assist with wider marketing and communications across your whole organisation.
The training session in Scotland is on 9 November
If you are interested in attending this training session please register your interest using the link below. There are only limited places available so please get in touch to avoid missing out.
If you already have some basic marketing and communications experience, or only have a small amount of time to get involved, we also have online webinars which you can use as a refresher course or give you a more bite sized overview. These are aimed at individuals who may already have some marketing and communications experience.
Webinar sessions consist of two 1 hr live tutorials with an expert trainer using the web platform WebEx.
Module 1: Marketing Strategy
This training will cover:
- Setting aims and objectives
- Smart meter key messaging
- Strategy and tactics
Module 2: Reaching Your Target Audience
This training will include:
- Identifying your audience
- Press releases and PR
- Social media
The first module takes place on 6 October with the follow up module on 13 October– further sessions are available up until mid-November so get in touch to find out more:
Email your name, organisation and training programme you want to participate in
Media Trust will then contact you with confirmation and information and pre-online training documents.
For further information on the Smart Energy GB in Communities programme click here